MKT-05
Offer-to-Pilot Journey
A marketplace listing becomes useful when it leads cleanly from problem selection through scope, pilot, evidence, and production decision.
governed lifecycle
MKT-05
Offer-to-Pilot Journey
A marketplace listing becomes useful when it leads cleanly from problem selection through scope, pilot, evidence, and production decision.
Governed marketplace journey from offer discovery and scope through representative pilot, evidence review, commercial fit, and production decision.
Buyer journey
- 1Discover the offerStart from a buyer problem, route, listing, or partner introduction.
- 2Confirm fitClarify problem, system, delivery model, stakeholder, and commercial motion.
- 3Define a representative scopeSelect an object, workflow, system, cohort, or engagement boundary.
- 4Run a bounded pilotProduce the smallest evidence needed to evaluate product and commercial value.
- 5Review evidence and operating fitAssess output quality, workflow fit, ownership, support, and economics.
- 6Choose the next commercial stateStop, refine, purchase, integrate, license, or expand.
Retest loop returns to Confirm fit
What does the evidence support?
- No fit
- Refine scope
- Purchase or engage
- Integrate or license