MKT-02
Marketplace operating model.
The vendor, marketplace, SecEng, and customer each own distinct responsibilities across listing, transaction, entitlement, delivery, support, and renewal.
operating model
MKT-02
Marketplace operating model.
The vendor, marketplace, SecEng, and customer each own distinct responsibilities across listing, transaction, entitlement, delivery, support, and renewal.
The vendor, marketplace, SecEng, and customer each own distinct responsibilities across listing, transaction, entitlement, delivery, support, and renewal.
Shared Foundation
- Partner or vendor
- Offer definition and pricing
- Positioning and sales enablement
- Commercial support boundary
- Marketplace
- Listing and discovery
- Transaction or lead flow
- Entitlement signal
- SecEng
- Workspace or capability provisioning
- Technical delivery
- Usage and result evidence
- Updates and lifecycle support
- Customer
- Scope and authorized use
- Consume the offer
- Accept results or delivery
- Renew or expand