NEW

Start with the pressure: sales, launch, abuse, agents, data, or guardrails

Use the engagement router
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Scope a Launch Review

HUB-02

Choose the partner motion.

The right program depends on who owns the product and who owns the customer and delivery.

quadrant matrix

HUB-02

Choose the partner motion.

The right program depends on who owns the product and who owns the customer and delivery.

Two-axis selector placing Deliver, Embed, Sell, and Integrate motions by who owns the product and who owns customer and delivery.

SECENG OWNS PRODUCT → PARTNER OWNS PRODUCTSECENG DELIVERS → PARTNER OWNS DELIVERYDeliverPartner owns client deliverySecEng supports technicaldeliveryBest fit: MSSP and consultingEmbedPartner owns product andcustomerSecEng capability runs behinditBest fit: OEM and scannerprovidersSellPartner owns market accessSecEng proves and fulfillsBest fit: resellersIntegrateProducts stay independentContracts and workflowsconnectBest fit: technology partnersSHARED FOUNDATIONEvery motion rests on canonical contracts, evidence, and support