Persona
Security vendor founder, product marketer, field marketing leader, partner lead, or category strategist.
They care about reaching serious buyers and builders without attaching their brand to generic security noise.
Trigger
Use this when a vendor sells into AppSec, cloud security, AI governance, model security, data security, identity, platform engineering, developer security, or enterprise risk teams.
The best trigger is a vendor already publishing on AI security, secure AI adoption, AI governance, agent risk, AppSec for AI, or enterprise trust.
Pain
Generic AI security marketing is already crowded.
Everyone can publish a blog about prompt injection. Everyone can run a webinar about AI risk. Everyone can say governance matters.
The harder move is to be associated with the formation of a useful category: AI security engineering.
That means research, benchmarks, buyer language, practitioner language, and operational patterns.
One-line thesis
Sponsor the research that helps define how serious teams talk about AI security engineering.
Short email
Subject: Sponsoring AI security engineering research
Hi,
I am building The State of AI Security Engineering report: a research-led view of how teams are securing AI products, agents, governance workflows, enterprise readiness, and the emerging AI security role.
The sponsor thesis is not “logo on a PDF.”
It is association with the category while buyers, builders, and security leaders are still forming language around it.
The report is designed for CISOs, product security leaders, AI platform teams, AI SaaS founders, and enterprise reviewers.
I am opening a small number of sponsor and research partner slots. Worth sending the sponsor brief?
LinkedIn DM
I am opening sponsor slots for The State of AI Security Engineering report.
The angle is category formation, not logo wallpaper: benchmarks, buyer language, operational patterns, and AI security engineering maturity.
Want the sponsor brief?
Follow-up
The audience is not generic cyber.
It is the people trying to answer: how do we secure AI products, agents, governance, enterprise trust, and the emerging AI security function?
That is a strong place for the right sponsor to show up.
Artifact CTA
Send the sponsor kit.
Advisory CTA
Offer a sponsor package or research partnership conversation.
What not to say
Do not sell impressions first.
Do not make it sound like ad inventory.
Sell category association, credible research, and audience fit.