Persona
Vendor founder, category marketer, field marketing leader, alliance lead, or product marketing leader who wants credibility with security and AI buyers.
Trigger
Use this when a vendor wants deeper association than a logo placement.
Good fits include vendors with a strong point of view on AI governance, AppSec, cloud security, model security, data protection, identity, compliance automation, security questionnaires, or developer security.
Pain
Most sponsored content feels bought.
Serious buyers can tell when a vendor is forcing itself into a topic. They do not trust generic co-marketing.
The stronger play is research partnership around a real operational problem.
Examples:
- enterprise AI readiness
- agentic workflow controls
- AI security maturity
- secure AI product launch
- AI governance evidence
- role architecture for AI security teams
One-line thesis
Sponsor useful research that helps the category mature and gives buyers sharper language.
Short email
Subject: AI security research partnership
Hi,
I am exploring a small set of research partnerships around The State of AI Security Engineering report.
The goal is not generic sponsored content. The goal is useful category research: benchmarks, buyer questions, maturity patterns, operational gaps, and practical artifacts teams can actually use.
A good research partner would be associated with a specific problem area, not just a logo placement.
Examples: enterprise AI readiness, agentic workflow risk, AI governance evidence, secure AI product launch, or AI security maturity.
Worth sending the partnership brief?
LinkedIn DM
I am shaping a few research partnership slots around The State of AI Security Engineering report.
Not generic sponsored posts. More like category research tied to specific buyer problems: enterprise readiness, agentic risk, governance evidence, maturity.
Want the brief?
Follow-up
The strongest sponsor position is not “we support AI security.”
It is “we helped define the practical operating language for a specific AI security problem buyers care about.”
That is the positioning I am building around the report.
Artifact CTA
Send the research partnership brief or sponsor kit.
Advisory CTA
Offer a category/research partnership call.
What not to say
Do not promise fake neutrality if the content is sponsored.
Do not let the sponsor own the conclusion.
Keep the research credible, useful, and clearly labeled.